Joycoast Unveils Flagship Store in Lincoln Park, Merging Style with Sustainability

Joycoast, a Chicago-based sustainable lifestyle brand, has opened its first flagship store in Lincoln Park, marking a major milestone since the company’s founding in 2017.

 

What began in a modest studio apartment under the direction of entrepreneur Reese O’Toole has grown into a brand known for stylish, comfortable, and eco-friendly wooden accessories. Along the way, Joycoast has planted more than 160,000 trees through its pledge to plant ten trees for every product sold.

 

“Opening our first brick-and-mortar store is a dream come true,” said O’Toole. “We’re excited to expand our corporate gifting experiences globally, offering products that not only look and feel good but also positively impact the planet.”

 

The Lincoln Park store reflects Joycoast’s dedication to natural design and sustainability. With white oak shelving, moss walls, and eco-friendly materials, the space pairs modern minimalism with organic details. Customers can explore the full collection, including wooden sunglasses, watches, Apple Watch bands, rings, and wallets. In-store exclusives such as engraving services and seasonal product launches add a personalized touch.

 

Beyond retail, Joycoast has established itself as a trusted name in corporate gifting, bringing unique on-site gifting experiences to conferences, incentive trips, and large-scale events. Attendees can select premium accessories on the spot, knowing their purchase supports global reforestation.

 

The new Lincoln Park location doubles as a hub for community and sustainability, supporting Joycoast’s ambitious mission to plant one million trees worldwide. With a strong retail presence and expanding international corporate partnerships, the company continues to show that fashion and environmental responsibility can thrive side by side.